MUMBAI: Union minister for information & broadcasting Manish Tewari has assured the media and advertising fraternity that the industry views will be taken into full consideration while framing policies relating to the sector.
Speaking at the International Advertising Association's first IAA Leadership Awards function in Mumbai on Saturday night, Manish Tewari listed out paradoxes associated with the media and entertainment industry - self regulation, skewed revenue model, imperfect audience measurement models, among others.
He said, "issues are contentious, no doubt, but if you delay decisions, situation will engulf you completely".
Over-arching regulatory architecture
The minister highlighted the need to create a statutory mechanism to address issues related to convergence across media, entertainment and telecom.
He said, "convergence across media, entertainment and telecom space, especially with digitization kicking in, is inevitable. Therefore, at some point in time there will have to be an over-arching statutory architecture to look into the issues."
He, however, said that self regulation of content remained the preferred option, but it had to be broad-based and balanced.
Manish Tewari said "freedom of speech should not extend to the right to offend and individual's right to privacy must be respected".
Digitization benefits
Giving details about the government's digitization programme, Manish Tewari said his ministry is on the course of implementing the second phase of digitization in 38 cities with million plus population.
He said digitization, besides benefitting consumers in terms of better viewing quality, would also address the skewed revenue model of the media and entertainment industry by bringing in clarity about the customer base. He hoped, that the move would prompt the industry to observe limits on advertising time.
Tewari also made a mention about the imperfect model of audience measurement, and called for development of a 'far more qualitative model' to address the issue of television viewership.
Industry views will be considered while framing media policy, Manish Tewari says
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Industry views will be considered while framing media policy, Manish Tewari says
